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For the 2025 edition, the symbolic heart of the event, Piazza Vecchia, will be reimagined by Sarah Price, the renowned British garden designer known for her deeply artistic vision.

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Sarah Price is celebrated for her creative and sensitive approach to garden design.

With a background in fine arts and a deep love for wild and natural landscapes, her gardens have an immersive quality and are often described as “painterly.”
Sarah’s practice is distinctive for the breadth and scope of her work.

She co-designed the planting for the 2012 Olympic Gardens in London’s Queen Elizabeth Park, and since then has worked across various public and private projects.
Her designs have received numerous accolades, including three Main Avenue Gold Medals at the RHS Chelsea Flower Show: in 2023 for the “Benton End” garden by Nurture Landscapes; in 2018 for the M&G Investments garden; and in 2012 for The Telegraph garden.

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Since founding her studio in 2006, Sarah has developed a garden-making methodology that places plants at the very center.

Over the past eight years, she has been experimenting in her own garden in Abergavenny, South Wales, developing drought-tolerant planting schemes using waste aggregates, slate, and sand, alongside habitats such as pools, marshes, and meadows.

Her approach to materials is equally innovative. Low-carbon materials – such as cement-free rammed earth walls, air-dried bricks, coppiced and woven hazel, and the reuse of unearthed pebbles or stones – are typical of Sarah’s richly textured, craft-based approach to garden construction.